Advertising, as an industry has grown by leaps and bounds over the last couple of decades with the sudden explosion of new media forms such as the web and the social media platforms. When one looks at the history of advertising, some experts say that advertising had always been there for thousands of years in the word of mouth form. But the actual birth of advertising in its print form can be traced back to the mid seventeenth century in France. Frenchman Theopraster Renaudot, the official physician of Louis XIII, started the first French newspaper La Gazette. This led to the creation of world’s first printed advertisement. The line advertisements that came in the newspapers soon started to spread to England.
In the later half of the seventeenth century, English newspapers carried advertisements announcing the staging of a play or the release of a book. With the Great fire of London in 1666, People in London started to use the newspapers for lost and found advertising and change of address advertising. Most of such advertisements were informative in nature and persuasive language was never used. Till the industrial revolution, advertising was mostly used for public causes and was more of an information medium to make public announcements. After the industrial revolution, manufacturers wanted to sell their products to far off places and to customers in different continents. Thus the persuasive language came to be used for the first time in order to persuade people in far off places to buy their manufactured products.